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  • Writer's pictureMartin Kier

Three Steps to Understanding Your Target Market

Understanding your target market is key to business success. If you do not understand your target market, you will spend more time praying and hoping that your marketing strategies fit the people who are interested in buying your products. Rather than guess, it is important to survey your demographics and understand the market you are trying to reach.


Three Steps to Understanding Your Target Market


1. Know what their needs are. First, one of the most important things you need to know about your target market is what their needs are. If you do not know your target market's needs, then you cannot adequately create products that are going to interest them. Even if you have a product that spans different age groups, you still need to know exactly how to communicate to them that your product will solve their concerns.

2. Know what they do for work. Next, you should assess what your target audience does for work. Knowing what your target audience does for work has many benefits, including knowing what kind of disposable income they have and what kind of priorities they have as well.

3. Know what social media platforms they use. Finally, it is important to know what social media platforms your target audience enjoys. With so many platforms out there, you cannot be on all of them. Instead, it’s better to focus on one or two. When you decide which social media platform to focus on, you should focus on the one where your customers are the most present. It would do no good for you to spend all of your time on Twitter when your customers are on Instagram.


Marketing is difficult for many people because they have trouble fully envisioning their target audience. Unfortunately, identifying the target audience is imperative to business success. If you are struggling to find an appropriate target audience for your projects, you can contact BrandBuddy, and our team of expert marketers will help your business grow.



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