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  • Writer's pictureMartin Kier

Three Important Things to Keep in Mind About Social Media Marketing

If you are starting a business in 2023 or trying to grow a business you already have, social media is integral to that growth. Building your brand on social media may feel like a complicated and overwhelming process, but with the right strategy, it can be quite enjoyable and easier than expected. Here are three important things to keep in mind about social media marketing.

Three important things to keep in mind about Social Media Marketing

1. Consistency is key to growth. First, if you are eager to grow your following on your social media platforms, you must be consistent. Each platform you are on requires a different type of consistency. For example, on Twitter and Instagram, you can be active multiple times per day, while Instagram static posts and Facebook updates do not have to be updated as frequently.

2. Trends help you stay relevant. A great way to find new followers on social media platforms is by getting on the homepage. To get on the homepage, it is important to keep an eye out for popular trends or strategies that align with your messaging. You can capitalize on these and drive engagement to your page.

3. Users love authentic interaction. Finally, with the wealth of big businesses and the popularity of artificial intelligence, social media users are on the lookout for authentic interaction. If you want to truly connect with your audience and grow your reach, it is important to be as authentic as possible on your social media platform.

A social media presence is imperative if you want your business to be successful, and with several platforms to choose from, it’s important to pick the platform that works best for your content. If you are struggling with social media or are looking for a company to take over your online presence so you can stick to all the fun parts of owning a business, Brandbuddy can help. Our team of social media experts can transform your online presence and help you grow an active and engaged audience.

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