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  • Writer's pictureMartin Kier

What is SEO and What Does it Do For Your Website?

No matter what industry you’re in, your presence online is integral to growing your customer base and increasing your revenue. One of the first steps to building your online presence is creating a website. Once you have written content and posted products, it’s time to focus on SEO.

What is SEO and what does it do for your website?

SEO stands for search engine optimization, and it is the practice of getting your website ranking at the top of search engines. This at first may seem like a trivial task, but it is highly important to how many visitors reach your website. For example, if you are one of the hundreds of jewelry shops in your city, you would want your shop to pop up at the top of the search results if a customer searched for jewelry shops in your location.

The success of SEO lies in how much Google trusts your website. There are many ways to build that trust, including having an SSL certificate, using backlinks that connect to other websites, and adding valuable content to your website. It is also important to have content on your website that is relevant to the search terms your customers are using.

SEO isn’t all about Keywords. SEO can also be used for geo-targeting, niche marketing, and brand building. Geo-targeting is when you use keywords related to your location to have customers come to your local business. When it comes to marketing, it is common to believe that broader search terms do a better job of attracting visitors. However, this is not the case. When you are in a niche market and use keywords related to your niche, you have a better chance of getting customers. Finally, SEO helps you build your brand by drawing customers to your site through various search terms.

Decades ago, businesses could be successful with no online presence. Unfortunately, today that isn’t the case. A healthy online presence is integral to the growth of your business, but if you are not interested in doing it yourself, you can hire someone else to do it for you. From website design to SEO, Brandbuddy can help your business grow its online presence and customer base.

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