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  • Writer's pictureMartin Kier

Three Things You Should AVOID in SEO Marketing

SEO or search engine optimization is integral to any successful business. SEO allows your business to appear organically in search results and allows customers to find you. However, there are some things you should avoid when you develop your SEO marketing strategy.

Three Things You should Avoid in SEO Marketing

1. Targeting the wrong audience. First, you should avoid targeting the wrong audience. This can be a common mistake for new business owners because they may feel that they can appeal to everyone. Unfortunately, attempting to appeal to everyone leads to not appealing to anyone. It is important to make the initial goal of your SEO marketing strategy visualizing your target customer.

2. Publishing unoriginal content. Next, another pitfall for businesses is posting unoriginal content. For example, there is no benefit to being the hundredth business to address a common topic because the chances of showing up high in the search results are slim. On the other hand, if you approach a common topic with a unique perspective, your search results will be better.

3. Not utilizing tags, titles, and metadata. Finally, tags, titles, and metadata are integral to being found in search results, but these tools are often skipped. Picking an SEO-friendly title, utilizing long-form tags, and filling out metadata may feel daunting, but these things are necessary if you want an SEO-optimized website.

Optimizing SEO is a common conversation and business circles and for good reason. Good SEO helps customers find your business, especially when utilizing evergreen content. When creating your SEO marketing plan, you should avoid targeting the wrong audience, publishing unoriginal content, and neglecting your title, tags, and metadata. If you are looking for an SEO expert, Brand Buddy has the knowledge and experience to help.

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