Story Telling and Business Sucess
Finding out how to tell a story that aligns with your brand is no easy feat. However, it is certainly worth the time investment in developing a story that your customer can relate to. The reason why is, it increases brand recognition and loyalty. It has a lot to do with your brain and a chemical named oxytocin. When customers can relate to your story, this chemical is released, particularly if there is tensions. Stories also make a great hook for any ads you are running. In fact, Harvard Business Review did a full research article on this here. This is a great marketing strategy if you have been experiencing low brand loyalty rates.