One key thing that a lot of businesses get wrong with social media is when they try to be something they're not. This is one of the most critical parts of doing social media marketing for your own business. It's one of the keys to success with social media, so make sure you do your best at keeping with your core values and remaining ethical. Balancing your paid vs organic posts go into this as well, a good balance is always smart. If you're audience is large enough, you'll also probably want to use A/B tests ahead of time. This will allow you to see what your audience enjoys before boosting it. Additionally, if you are using influencers, be sure to do your research on them to make sure they align with your core values and will represent your brand appropriately.
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