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  • Writer's pictureMartin Kier

How to Plan a Digital Marketing Strategy

In 2023, having a digital presence is imperative to business success. Even if you have a brick-and-mortar store, your business still needs to have a digital component, whether that is an online store or an active social media account. If you are new to the digital world, here are four tips for planning a successful marketing strategy.

How to plan a digital marketing strategy

1. Establish your goals. First, before you can implement a strategy, you have to define the goals. Whether your goals are to draw more people to your website, grow your follower count, or increase your sales, it is still important to decide exactly what you want from your marketing efforts.

2. Define your audience. Next, every business has a target audience. It is easy to imagine everyone being in your audience, but when you have too broad of an audience, you end up getting fewer customers. If you can use existing analytics to pinpoint your audience, you will be able to market to them more effectively.

3. Choose your channels. Just like you cannot market to everyone, you also cannot be on every social media website. Well, you can, but you should still put more of your focus on the one you think best suits your business. Spreading yourself too thin will also result in lackluster performance because you are not adequately focusing on one platform.

4. Partner with experts. Finally, if you feel like you need extra help or you are having trouble establishing goals, defining an audience, or picking the right channels for your services or products, then you can hire digital marketing experts. Digital marketing experts will help you develop a strategy that is best for your business.

Developing a digital marketing strategy can feel overwhelming at first, but once you establish your goals, define your audience, and choose your channels, you will have a better idea of what to do for your business. If you’re still having trouble developing a marketing strategy, you can contact Brandbuddy and our team of marketing experts can help you and your business.

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