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  • Writer's pictureMartin Kier

3 Tips for Improving Your Marketing Strategy

These days, it’s not enough to build a quality product or service and wait for your customers to come to you. To be successful in business, marketing must be part of your business plan. Creating a quality marketing plan can be stressful, but here are three tips for improving your marketing strategy to help you bring in new customers.


Three Tips for Improving your Marketing Strategy


1. Know your customer. First, it’s important to know your customer and your target audience when it comes to marketing your products. If you cannot define your customer, you will have a hard time making content to attract them. When defining a target, many people make the mistake of being too broad. It is okay to keep your target audience narrowly defined.

2. Stay on brand. Next, when creating a marketing plan, you must stay on brand. Tight branding allows for brand voice and consistency. The fact is, people are going to buy from businesses that feel familiar to them. When you keep your marketing materials tightly branded, potential customers get used to seeing your content, and they become increasingly more trusting of your brand.

3. Continue to experiment. Finally, marketing is ever-changing, and it is important to continuously experiment to make sure that you are getting the most out of your efforts. As platforms change, what works today may not work tomorrow. Don’t feel discouraged if a previously successful marketing plan no longer offers the same returns. It just may be time to switch things up a bit.


A good marketing strategy is the key to a successful business. If you find that you are having little luck with your marketing efforts, consider narrowing your target audience, tightly branding your marketing materials, and experimenting with different methods of marketing. However, if marketing isn’t your strength, you can always get some help. BrandBuddy’s team of marketing experts can help you develop a marketing strategy for your business.

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